Selfridges advent calendar 2026: price, contents, restocks
The Selfridges Fragrance Advent Calendar 2026 costs £225 and holds 16 fragrances, with a stated worth of £1,416. It went on sale on 8 October 2026 and sold out online in under an hour. Selfridges released more stock on 15 October, on a new product page behind a waiting room. To get one, be signed in before the waiting room opens and watch for an alert.
What is inside the Selfridges fragrance advent calendar
The calendar holds 16 fragrances, most of them from niche perfume houses. Press coverage names Ex Nihilo, Penhaligon's, Bibbi, Ormonde Jayne, Thameen, Le Labo, Initio, New Notes and Fragrance Du Bois among the brands.
Sizes reported from the listing:
- Ormonde Jayne Suede Silhouette, 88ml
- Ex Nihilo Lust in Paradise extrait, 50ml
- Thameen Rivière extrait, 50ml
- Bibbi The Last Mango, 30ml
- Fragrance Du Bois Patchouli Gourmand, 30ml
- Penhaligon's The Tragedy of Lord George and Halfeti, 10ml each
Reports differ on how many bottles count as full size. Woman & Home says five, The Industry says three. Selfridges' own page is the only source that settles the full list and the sizes, so read the listing before you buy.
Price and value
The calendar costs £225, and Selfridges states a worth of £1,416 in the product name. That worth adds up the full retail price of each item. Some of the bottles are smaller than the sizes the brands sell, so the worth is a guide, not a price you could match in a shop.
Another outlet quotes a lower worth of just over £1,200, so treat any single worth figure with care. The £225 price is the fixed number.
How the 8 October drop went
Selfridges placed the page behind an online waiting room, and the stock went live at about 09:00 BST. The calendar showed as out of stock by about 09:45, according to Beauty Detective. That is roughly 45 minutes from launch to sold out.
Paragn Network members were alerted to the drop and bought on the first release.
The 15 October release
On 15 October Selfridges listed the same calendar again under a new product page, at the same £225 price. The new page sat behind a waiting room, which opened at about 11:00 BST. A waiting room page can show a placeholder time before the real countdown starts, so do not plan around a time it shows early.
Selfridges has not said whether more stock will follow. Watch the product page and set an alert. The first drop sold out in under an hour, so be ready well before any start time.
How to buy one
Preparation decides this. Take these steps before the waiting room opens:
- Sign in to your Selfridges account.
- Save your delivery address and payment method in the account.
- Join the waiting room early, and stay on the page.
- Check the listing for a limit per customer.
- Read the delivery dates and the returns text on the listing.
Do not buy from a third-party seller unless you accept the extra cost. Sellers on resale sites set their own prices.
Is the Selfridges advent calendar worth it
For a fragrance fan, it is good value at £225. Sixteen items from houses such as Le Labo, Initio and Penhaligon's would cost far more bought one by one. If you already own the brands, the value is lower.
The listing states: "For hygiene reasons, we are unable to exchange or refund this product, unless faulty." That means there is no return if you open it and dislike the scents. Buy it only if you are happy to keep the box.
If you plan to resell, count the costs first. Selling fees, postage and the risk of a price fall all cut into the gap. Our Christmas reselling guide covers how seasonal products behave in December.
Common questions
How much is the Selfridges Fragrance Advent Calendar 2026?
It costs £225. Selfridges states a worth of £1,416 for the 16 fragrances inside. Check the live listing for the current price.
What is in the Selfridges fragrance advent calendar?
It holds 16 fragrances from brands including Ex Nihilo, Penhaligon's, Bibbi, Ormonde Jayne, Thameen, Le Labo and Initio. Reports differ on the number of full-size bottles. The full list is on the Selfridges listing.
Is the Selfridges advent calendar sold out?
It sold out online on 8 October 2026, within about 45 minutes of going on sale. Selfridges released more stock on 15 October behind a waiting room. Check the live listing for current stock.
When will the Selfridges advent calendar be restocked?
Selfridges has not announced another release after 15 October. Watch the product page and set an alert, because the first release sold out in under an hour.
Can you return the Selfridges advent calendar?
Not unless it is faulty. The listing says Selfridges cannot exchange or refund the product for hygiene reasons.
Where this fits
The calendar is one of the biggest seasonal drops in Christmas reselling in the UK. For a cheaper calendar that sells out for a different reason, see the Pokémon advent calendar guide. For bargains that need no queue at all, see price errors in the UK. New to buying stock to sell? Start with how to start reselling in the UK, and see Pokémon restock UK alerts. Paragn Network sends drop and restock alerts for items like this one.