Pokémon 30th Celebration UK: ETB, Pokémon Center, RRP

Pokémon TCG: 30th Celebration is the anniversary set. It launched on 16 September 2026, the first Pokémon TCG expansion to go on sale worldwide on the same day, with follow-up waves on 2 October, 30 October, 6 November and 4 December 2026. This page covers what the set is, every product and its release date, the UK prices we have verified, and how to buy it at retail.

What 30th Celebration is

30th Celebration is a special set, listed under the Mega Evolution series. Every card in it is foil. Each booster pack holds five foil cards, one of which is one of 30 Pikachu, plus a foil Basic Energy and a code card.

Two things set it apart:

• A new rarity, the Futuristic rare, with art by YOSHIROTTEN.
• 30 Classic Collection reprints with a gold border, historic cards reprinted inside this set and nowhere else.

The card count is not settled. Published sources give figures from 128 to over 160 depending on how secret rares are counted, so we are not printing one.

There are no booster boxes. Packs are only sold inside products.

Every product and its date

The 30th Celebration range spans five release waves from September to December 2026. The first four waves have released, and the final 4 December 2026 wave is listed on the official Pokémon TCG product gallery.

The sensible buy

The Elite Trainer Box (£49.99, released 16 September) is the standard sealed pick: nine packs and the full-art Nidorina promo, which only exists in this box. The Pokémon Center version (£56.99) adds two packs and a second Nidorina promo, and its supply never reaches a normal shop.

The six-pack booster bundle (released 2 October) has no extras and is the cheapest way to open packs from the set.

The Day and Night Ultra-Premium Collections (released 6 November) are the big-ticket items, with 29 packs plus a Classic Collection pack ($179.99 USD), while the 4 December wave adds the Binder Collection, the Sylveon ex and Greninja ex Tins (five packs each) and the 12-pack Unova Heavy Hitters Premium Collection ($79.99 USD). Do not pay third-party markups above UK RRP while the range is still receiving waves through December.

Are Pokémon Elite Trainer Boxes worth it applies here in the usual way.

Chase cards

Too early for a settled list. The Pokémon Company's own headline cards are the Mew ex and Mewtwo ex Futuristic rares and the 30 Pikachu variants, one in every pack.

The Classic Collection is the part worth understanding. Which Pokémon sets hold value uses the 2021 Celebrations set to explain why content tied to one anniversary product cannot leak into next year's tin. The same mechanism applies here. That is a reason to take the set seriously, not a reason to pay above RRP.

UK retail and RRP

Verified UK prices at the time of writing:

• Elite Trainer Box: £49.99 (listed by Magic Madhouse).
• Pokémon Center Elite Trainer Box: £56.99 (Pokémon Center UK). Pokémon Center's estimated release page lists the UK ship window as mid-September 2026.

Unverified: the UK price of the Ultra-Premium Collection and the smaller products. Argos runs a 30th anniversary event page for the range.

Where to look: Pokémon Center UK for the stamped ETB, Argos, Smyths, Tesco and Amazon UK for the Amazon-sold listing only.

Sealed versus open

This is a special set with no booster boxes, and special sets have historically left print sooner than main expansions. That is the argument for sealed. Against it: The Pokémon Company prints to demand, and an anniversary set with a worldwide launch is the kind of product it prints a great deal of.

The honest position is the one in sealed versus singles: buy sealed at RRP or not at all, take the profit that exists while stock is short, and treat a long hold as the small selective part of what you do. Opening is for the Pikachu and the Classic Collection reprints, and how to sell Pokémon cards in the UK covers what to do with the pulls.

How to buy at retail now

To buy the 30th Celebration range at RRP, watch UK restocks on the September to November waves and check pre-orders for the 4 December products.

• Catch restocks at RRP on the ETB, booster bundle and 6 November collections, and only pre-order the 4 December wave at UK RRP.
• Pokémon Center UK pre-orders take cards only, one item per order, charged when the item ships. Our queue and pre-order guide covers the rules.
• Accounts ready at Argos, Smyths, Tesco and Amazon UK before the 4 December wave lands.
• Get an alert. With restocks on the earlier waves and three new products arriving on 4 December, Pokémon restock alerts in the UK help you act while stock is live.

Common questions

When did the Pokémon 30th Celebration set come out in the UK?

The first wave, including the Elite Trainer Box, released on 16 September 2026 in a simultaneous worldwide launch. The booster bundle and mini tins followed on 2 October, Battle Decks on 30 October and the Ultra-Premium, Ditto and Figure Collections on 6 November. The final 2026 wave (Binder Collection, 30th Celebration ex Tins and Unova Heavy Hitters Premium Collection) releases on 4 December 2026.

How much is the 30th Celebration ETB in the UK?

The standard Elite Trainer Box is £49.99 in the UK. The Pokémon Center Elite Trainer Box, with eleven packs and two Nidorina promos, is £56.99 on Pokémon Center UK. The 4 December products list at $26.99 USD for the ex Tin, $29.99 USD for the Binder Collection and $79.99 USD for the Unova Heavy Hitters Premium Collection, with UK RRPs not yet confirmed.

What is in a 30th Celebration booster pack?

Five foil cards, one of which is one of 30 different Pikachu, plus a foil Basic Energy card and a code card. Every card in the set is foil. The set also introduces the Futuristic rare and includes 30 gold-bordered Classic Collection reprints.

Are there 30th Celebration booster boxes?

No. Packs are only sold inside products such as the Elite Trainer Box, the six-pack booster bundle, tins, collections and the Ultra-Premium Collection. If you want to open packs at the lowest cost per pack, the six-pack booster bundle is the cheapest route.

What is the difference between the standard and Pokémon Center 30th ETB?

The standard Elite Trainer Box has nine packs and one full-art Nidorina promo at £49.99. The Pokémon Center version has eleven packs and two Nidorina promos at £56.99 and is sold only through Pokémon Center UK, behind its virtual queue on busy days.

Where this fits

30th Celebration lands between Pitch Black and Delta Reign in the 2026 run. The Pokémon Center side is covered in Pokémon Center UK restock and the queue guide. For the shops, start with where to buy Pokémon cards in the UK. Paragn Network monitors more than 1,000 UK retailers, and this set has five release dates to watch.