Amazon Black Friday 2026 UK: dates and real deals
Amazon UK's Black Friday Week and Cyber Monday sale runs for 12 days from Thursday 19 November to Monday 30 November 2026. Black Friday itself is Friday 27 November, and Cyber Monday is Monday 30 November. Amazon confirmed the 12-day 2026 schedule on 10 November 2026, matching its 2024 and 2025 pattern of starting on the Thursday eight days before Black Friday.
When does Amazon Black Friday Week start in 2026?
Amazon's 2026 Black Friday Week starts on Thursday 19 November and runs through Cyber Monday on 30 November 2026. Amazon announced the dates on 10 November 2026 via About Amazon, with UK retail coverage reported by ChannelX.
| Year | Amazon UK Black Friday Week | Black Friday date |
|---|---|---|
| 2024 | 21 November to 2 December | 29 November |
| 2025 | 20 November to 1 December, early deals from 13 November | 28 November |
| 2026 | 19 November to 30 November (12 days, confirmed 10 Nov) | 27 November |
All three years started eight days before Black Friday and ended on Cyber Monday. The earlier dates come from Amazon UK's press releases for 2024 and 2025, and the 2026 dates from Amazon's 2026 Black Friday and Cyber Monday announcement.
In 2025, Amazon also ran early everyday essentials deals from 13 November, before the main week began.
Did Prime Big Deal Days run in October 2026?
Amazon announced Prime Big Deal Days for 6 and 7 October 2026, a 48-hour event for Prime members only. UK coverage gives the start as 12.01am BST on Tuesday 6 October.
These dates come from Amazon's global announcement and UK press coverage. If you missed it, you lost little. Black Friday Week is the next big Amazon sale.
How Amazon deal types work
Amazon runs several kinds of deal, and the rules differ. The one Amazon UK explains clearly is the Lightning Deal.
- Lightning Deals have a strict time limit and a stock limit. When either runs out, the deal ends. You can buy one of each item. After you add it to your basket, you have 15 minutes to check out before the deal goes to another shopper.
- Prime-only access. On Prime Big Deal Days and Prime Day, every deal, including Lightning Deals, is for Prime members. At other times, anyone can shop Lightning Deals, including during Black Friday Week.
Source: Amazon UK's Lightning Deals page. We left out Deal of the Day and Prime Exclusive Deals because we could not confirm how Amazon UK describes them today.
How to check an Amazon deal is real
A deal is real if the price is lower than the item usually sells for, not just lower than a crossed-out "was" price. Check three things before you buy.
- Look at price history. Tools such as Keepa and CamelCamelCamel chart an Amazon listing's past prices. If the item was the same price in September, the discount is not new.
- Question the "was" price. Which? found in 2023 that for six in 10 Black Friday deals, the "was" price applied for less than half the time the product was on sale in the previous year. See our Black Friday 2026 guide for the full figures.
- Check who sells it. Marketplace sellers fulfil many Amazon listings. Check the seller name before you assume Amazon is the seller.
Which? has also found that most Black Friday deals are matched or beaten at other times of the year. If you are buying for your own use, set a target price and wait for it. If you resell, a deal only matters if the margin still works after fees.
If you want a message when a price falls, SAVR alerts you to UK price drops and pricing mistakes as they happen, so you do not have to refresh a page.
Can I return Black Friday purchases at Christmas?
Amazon extends its returns window over the Christmas period each year. Check the returns page on Amazon.co.uk when ordering in November for the exact 2026 cut-off. In 2024, items bought between 1 November and 25 December could be returned until 31 January 2025, or within 30 days of receipt, whichever was later.
Your legal right to cancel an online order within 14 days of delivery applies to any shop. Our Black Friday guide covers it.
Amazon Resale: a cheaper route to the same items
Amazon Resale sells returned and open-box stock at a discount, and it sits outside the headline Black Friday sales. Condition varies, so read the grade on each listing. Our guide to Amazon Resale in the UK explains the grades and what to check. In 2024, Amazon also ran a 10% extra discount on selected returned products from 8 to 20 November, before Black Friday Week, so check Amazon Resale listings alongside the main sale.
Common questions
When is Amazon Black Friday 2026?
Amazon's 2026 Black Friday Week and Cyber Monday event runs for 12 days from Thursday 19 November to Monday 30 November 2026. Black Friday itself is Friday 27 November, and Cyber Monday is Monday 30 November.
When does Amazon UK Black Friday start?
Amazon's 2026 Black Friday Week starts on Thursday 19 November 2026, announced by Amazon on 10 November 2026. In 2024 the week began on 21 November, and in 2025 on 20 November.
Are Amazon Black Friday deals only for Prime members?
Not usually. Amazon UK says anyone can shop Lightning Deals outside Prime Big Deal Days and Prime Day, including during Black Friday. Some offers may still be Prime-only, so check each listing.
Are Amazon Black Friday prices the lowest of the year?
Not always. Which? has found that most Black Friday deals across UK retailers are matched or beaten at other times of the year. Check the item's price history first.
Where this fits
Amazon is one shop among many on Black Friday. For the full UK picture, read Black Friday 2026 in the UK. To find cheaper returned stock, see Amazon Resale in the UK. If you want a lower price without waiting for a sale, read about UK shops that price match and price errors in UK retail. More guides are on our UK deals hub.