adidas CONFIRMED app guide: how the draws work
adidas CONFIRMED is the app adidas uses for its limited releases in the UK. This guide explains how the draws work, what you need in place before one opens, and what happens after a win.
CONFIRMED is different from the retailer apps. There is no payment hold at entry, the allocations are often large, and account behaviour appears to matter more than it does elsewhere.
What adidas CONFIRMED is
CONFIRMED is a standalone adidas app. It lists upcoming releases, runs the draws, and handles checkout for winners. Most Yeezy-era and current adidas collaborations, Samba and Gazelle specials, and Originals partnerships go through it in the UK.
Releases come in two types. Draws, where you enter during a window and winners are selected at random. First come first served, where the product goes live at a set time and sells out. Most hyped releases are draws. This guide is about those.
Setting up your account
Do this well before a release you care about.
- Create an adidas account in the CONFIRMED app or on adidas.co.uk. The same login works across adidas apps.
- Verify your mobile number. CONFIRMED requires SMS verification. Use a number you will still have next year.
- Add your full name, address and a payment card. Real details. The delivery address must be in the UK for UK draws.
- Turn on notifications. Draw results and the payment window arrive by push.
Use one account. adidas ties accounts to a phone number and a device, and it is clear that they look for people running several.
How a CONFIRMED draw works
- The release appears in the app with a date and a status.
- Entries open. The window is typically 12 to 48 hours.
- You pick a size and confirm your delivery details.
- The window closes. adidas selects winners.
- Winners get a push notification and a limited window to complete checkout.
That last step is where CONFIRMED differs from the retailers. Nothing is charged at entry. If you win, you have to open the app and pay, and the payment window is short, often a matter of hours. Miss it and the pair goes to someone else. This is the single most common way people lose a CONFIRMED win.
Speed and the draw
Speed does not matter. Entering the moment the window opens gives the same chance as entering near the close. The draw is random among valid entries.
What does seem to matter is the account. People who use their adidas account normally, buy the odd full-price item, keep the app installed and open it now and then, report better results than people with a blank account made the day before. adidas does not publish how selection works, so treat this as a pattern rather than a rule. It costs nothing to behave like a normal customer, because you are one.
Odds
CONFIRMED allocations vary enormously. A general Samba colourway might have thousands of pairs. A hyped collaboration might have a few hundred nationally. Your odds on the hyped ones are poor. Your odds on the ordinary ones are decent, and those are the releases most people ignore.
Sizes follow the usual pattern. Middle sizes are the most contested. Enter the size you wear.
Why adidas voids entries
adidas removes duplicate entries and, on hyped releases, cancels orders after the fact. Shared names, addresses, cards or phone numbers across accounts are the usual reason. Because the phone number is verified, adidas can tie accounts together more reliably than a retailer with an email login.
Things that get entries or orders cancelled:
- A second account sharing a card, address or phone with the first.
- A billing address that does not match the card.
- A forwarding or reshipping address.
- Automated entry. adidas is good at spotting it, and it invalidates the entry without telling you.
The only durable approach is one account, real details, one entry per draw.
After you win
Open the app as soon as the notification lands. Confirm the size, confirm the address, pay. Delivery is by adidas' own fulfilment and usually takes a few working days. Some releases offer in-store pickup at specific adidas shops, which the app shows before you enter.
If you are reselling, check the price before you pay. Some CONFIRMED releases are worth £100 or more over retail on release day. Many are worth retail or less within a month. Do not assume a win is profit.
CONFIRMED at a glance
| Item | adidas CONFIRMED |
|---|---|
| Where you enter | CONFIRMED app |
| Account required | Yes, with SMS verification |
| Payment at entry | No, winners pay within a short window |
| Entry window | Typically 12 to 48 hours |
| Does speed matter | No |
| Account history | Appears to help |
| Duplicate entries | Voided, and orders cancelled after the fact |
Common questions
How does adidas CONFIRMED work?
CONFIRMED lists upcoming adidas releases and runs draws for the limited ones. You enter during a window, usually 12 to 48 hours, by choosing a size. Winners are selected after the close and get a short window to pay in the app. Nothing is charged at entry.
Do you need a verified phone number for adidas CONFIRMED?
Yes. CONFIRMED requires SMS verification of a mobile number before you can enter draws. Use a number you will keep, because changing it later can cause problems. The verified number is one of the ways adidas ties accounts to people.
Does adidas CONFIRMED charge you when you enter?
No. CONFIRMED takes no payment and places no hold at entry. If you win, you receive a notification and must complete checkout in the app within a limited window, often only a few hours. Missing that window forfeits the pair.
Does account history matter on adidas CONFIRMED?
adidas does not say how winners are chosen, but established accounts that buy the occasional item and use the app normally seem to do better than brand new ones. It is a pattern many people report rather than a published rule. Behave like a normal customer.
Why did adidas cancel my CONFIRMED order?
Usually a duplicate. Shared card, address, name or phone number with another account, a billing address that does not match the card, or a forwarding address. adidas also cancels orders it believes were placed with automated tools, sometimes days after the draw.
Where this fits
CONFIRMED and Nike SNKRS are the two brand-run draw apps in the UK, and both put more weight on the account than the retailers do. The retailer draws, including JD Sports and Size?, often carry the same adidas releases, so enter those too. The overview is in UK sneaker raffles explained. Paragn Network members get raffle reminders and a release calendar, which is how most of them avoid missing the CONFIRMED payment window.